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The article examines how "Missing White Woman Syndrome" leads to biased media coverage, ignoring women of color.

Introduction In the digital age, the transformation of mass opinion through social media has become a focal point of scholarly inquiry, given the profound implications for democracy, public discourse, and political mobilization. The emergence of platforms like TikTok has added a new dimension to this discourse, as its unique characteristics, including short-form video content and algorithm-driven engagement, facilitate the rapid dissemination and mutation of public sentiment.