stavroula koskina
Oct 20, 20246 min read
Talking about Mass Opinion: The Social Media Labyrinth
Introduction In the digital age, the transformation of mass opinion through social media has become a focal point of scholarly inquiry, given the profound implications for democracy, public discourse, and political mobilization. The emergence of platforms like TikTok has added a new dimension to this discourse, as its unique characteristics, including short-form video content and algorithm-driven engagement, facilitate the rapid dissemination and mutation of public sentiment.