Our Insights

Nowadays, it has become less and less uncommon to come upon a bookstore section labelled “trending on #BookTok”. Platforms such as TikTok accumulate a certain readership, usually young and new adults, who recommend, critique, and comment on literature, generally novels. That is the reason for the merging of the noun ‘book’ and the platform’s partial title; other variations are Bookstagram, Booktwt, and BookTube. The latter is where this literary behaviour appeared. Common rea