Redemption Through the Absurd: Ways of Rebelling by Means of the Doodle

Still from Black Mirror: Nosedive (episode 1, season 3, 2016)

This text that follows is the result of a real need, without being delirious.

For starters, we live and develop ourselves in the middle of the technological era, or should we call it the image era? We know that we are unpredictably surrounded by images of different nature: advertisement, television, cinema, new social media… Indeed, we are experiencing an era in which we are bounded to images regardless of the context or intention. This continuous imagery that dates from the beginning or mid 20th century has a name, iconosphere. This term, coined by Gilbert Cohen-Séat in 1959, refers to the set of elements, languages, visual and audio-visual pieces, that today have experimented a progress without precedents. Let us pretend that at least images make sense, that they do not subordinate us.

For some time now, we have experienced a technological encroachment on our personal lives, forcing us to integrate ourselves into a hyper-connected society of visualisation, in which most of the interpersonal relationships are now parasocial. Intimacy has gone from being a private concept to becoming a public space on the web, a digital record to which any user can have access. Walter Benjamin claimed that "humanity was a spectacle for the gods in Homer's time, now it has become a spectacle of itself" (Benjamin, 1936).

Within the social capitalism in which we are educated, the individual begins to be considered a product of entertainment. Therefore, the "anonymous masses" (Rancière, 2019), composed of individual subjects potentially homogenized, are provided with certain standards of conduct in order to redirect their behaviour towards the most profitable attitude for the society as a whole. We can notice this fact while we are consuming images from any new media comfortably from our sofa. There, we can identify ways of clothing, fashion trends, new ways of eating: Smoothies, ecological products.., and even new ways of being: Skinny, thin, fit, etc. In the end, we can recognize new ways of living and behaving that we are supposed to be adopting. This is where the question arises as to whether the vision of reality provided by the media (which can be actually harmful to the individuals), is dictated by the upper dome or whether, on the other hand, it is the community itself that produces it (Martín Prada, 2018).

And it is true that we must be aware that the hegemony of the virtual represents the impossibility of directly combating the injustice. It is precisely modern critique that is doomed to failure, submerged in the like and share’s dynamics that is little different from a blank space. New ways of reflection and awareness must be sought for a citizenry who are irremediably falling prey to the power of technology.

This being the case, it is no mystery that the entire education system directs its forces towards the progress of mathematical-arithmetical logic in order to continue improving this technological advance. It aims, in its untiring goal of pedagogical standardisation and cultural homogenisation, to dumb down individuals. To turn them into entities subservient to unilateralism which, unwittingly rid themselves of all innate and particular characteristics to become part of a homogeneous and, of course, up-to-date collective mass which, surprisingly, more and more resembles an electronic circuit.

However, we can fight that