Xueting Zhou

Xueting Zhou is a London-based UX designer with a background in Industrial Design and an MSc in UX Design. Previously, she worked as a freelance designer in both China and London, creating digital media campaigns and designing digital products for various clients.

Xueting's journey into UX design began after completing her undergraduate degree in Industrial Design. She realized that her passion lay not just in the aesthetics and functionality of products but also in understanding how psychological principles could enhance design. This revelation prompted her to pivot towards UX design, where she could create products that truly resonate with users. Her work is characterized by a relentless pursuit of excellence, driven by her ability to listen to people, comprehend their mental models, and incorporate these insights into her designs.

In addition to her UX expertise, she is passionate about emerging technologies and stays abreast of the latest trends in UX/UI design. She actively experiments with AI-generated content (AIGC) to enhance the visual appeal of digital experiences. For Xueting, the cornerstone of effective UX design is inclusivity. She believes that design should transcend boundaries and biases, flourishing only when it embraces a diverse range of perspectives and needs.