Silviana Popa

HR Communications Director

Born in Bucharest, Romania, and currently based in Switzerland, Silviana Popa holds a university degree in Management and Marketing, along with a Master’s degree in Managerial Communication and Human Resources.

With over 20 years of experience in both internal and external communications, Silviana has built a versatile career across multiple departments and industries. She combines strong academic grounding with hands-on expertise in managing corporate websites, writing recruitment campaigns, publishing newsletters, and organizing impactful internal and external events. While she has experience in the public sector, the majority of her career has been shaped within multinational private companies—especially in the telecommunications and IT&C industries.

For the past 15+ years, Silviana has held EMEA and global communications roles in a multinational corporation, engaging with diverse teams and stakeholders across time zones. Her responsibilities have spanned internal communications (corporate blogs, newsletters, intranet content) and strategic alignment efforts between sales and product management, ensuring consistent and clear messaging across functions.

Driven by a passion for human resources and meaningful collaboration, Silviana joined Arcadia to contribute to its mission. She brings a strategic, people-centered approach to communication, aiming to strengthen connections, enhance employee engagement, and support a dynamic and inclusive work culture.