Ethnocentrism 101

Ethnocentrism is a concept born in anthropology, is a concept elaborated in anthropology and lately is enriched by other sciences, and in order to give a quick review to it (that can be complemented with previous articles): Ethnocentrism is about the emotional tendency (rather than rational) that makes people understand other culture, ethnicity or country not only as different but also as inferior, especially regarding their behaviors, beliefs, and expressions. It has been said that a mild expression of ethnocentrism leads to intragroup cohesion, but the negative side of it rests on the practice of rejecting and disparaging foreign practices, and in the case of consumer ethnocentrism (CE), foreign products.