Writership 101: The Essence of Being A Copywriter

All these businesses have their websites, social media, email campaign, and their marketing that are seen everywhere. But who stands behind all this written text, adapted for their platforms? Copywriters are the answer to this question. They help to create copies of any form, degree, or niche. Some people might have heard about copywriters and their important role in creating engaging texts for audiences. But, most individuals have no idea what their day consists of and what their work is exactly about. So, let there some light be shed on their mysterious ways.


How does a copywriter's routine look like? They get up early in the morning, take a shower, eat breakfast and brush their teeth. They need to have food in their stomach before they start working for the day. Pouring a cup of coffee (Figure 1) inside their bellies is also a good way to handle their workload.


Figure 1, Rumens, J. R. (2019, August 7). The Best Way to Use Coffee to Optimize Your Productivity [Photograph].


Usually, copywriters check their inbox folders and respond to emails. The calendar is also checked for their content schedule and for any upcoming deadlines. Another crucial point of their morning routine is to check the professional networks that they are a part of. If a client has reached out to them, they can answer them in a timely manner, as copywriters are known for their punctuality and their email etiquette. Copywriters prefer to have a to-do list as it helps them organize everything for the rest of the day. Normally, an experienced copywriter should be able to handle a number of projects at once and also be a master in time management. But creating this list helps them to not forget anything. It is advised for young copywriters to start their day with an easy task and then carry on with harder ones. This aids their motivation and boosts their morale to deal with difficult tasks.


Content creation is one of the most important parts of a copywriter's day. Therefore, if there is an upcoming deadline, they need to assign enough time for it (Figure 2). This is a crucial part of the day, despite adding some extra words to the copy or even putting the final touches to the piece after proofreading it. Usually, it takes all their morning and sometimes, even a part of their afternoon. As per the type of copy, they might need to write, it varies from day to day. It can be copy for a digital advertisement, a sales brochure, or an email campaign, which are just some of the content they might produce.


Figure 2, Krawczyk, N. K. (n.d.). How Can You Know if a Copywriting Deadline is Doable? [Photograph].


Copywriters also have their afternoon routine. If they had some unfinished copy, first they wrap that up. However, if they are starting a new project, research on the subject is needed as they cannot write about a certain topic without any knowledge. In order to produce qualitative copy, copywriters need to have knowledge about the service or product as well as the client. Some of them need to contact the client again, to get extra information regarding their work. However, making their own research beforehand, always makes it easier for them to finish their work and achieve that level of excellence many of them strive for. The other part of the afternoon is occupied by administrative tasks. These are mundane tasks, but they are crucial to a copywriter's financial needs and deadlines status. Some of these include: Billing clients, writing invoices and contracts, processing payments, chasing clients who have not paid their invoices, and returning phone calls. An important part of the afternoon is the part of submitting proposals and trying to find more work. Since this is a competitive industry, there are a lot of clients looking for good writers. A good copywriter needs to make time to work on new proposals. Combined with admin work, sometimes it gets boring. That is why some copywriters join copywriting agencies or even search job boards for opportunities.


What do copywriters actually do begets the question? Copywriters create copy, or they are behind the art of creating copy, otherwise known as copywriting (Figure 3). Copy in itself means any piece of written text that causes the audience, the reader to make any sort of action. A copy can be found on sales pages, product pages, and landing pages. It can be found on snippets of text making the reader ready to act, which can show up in blogs and social media posts, or advertisements. Usually, copywriters are in high demand from businesses, personal brands, entrepreneurs, and whoever might require engaging and targeted copy for their platform. A copywriter's aim is to engage, inform, persuade the targeted audience with their written copy. But, there are different types of copywriters. There are in-house copywriters that work for one particular company and create copy for that sole company. They usually work in an office. As per the other part, freelance copywriters work on their own or for an agency. Their clientele differs, as they produce copy for different clients for a variety of industries. These copywriters do not prefer to be bound by the walls of an office, therefore they work remotely.


Figure 3, Copywriting Icons. (2021, September 12). [Illustration].


The skills required to become a copywriter are seven. Just like the lucky number most gamblers have. It certainly has more uses than just the casino. The first one is the essentials of content creation. This consists of creating online readable content for different platforms, like blogs and social media. Creativity and the writing craft take up second place. Knowing how to use tone, choosing specific words and the difference in point of view makes all the difference about engaging a variety of audiences. The third one is SEO. They need to know how to optimize their writing in order for their content or copy to show up with SEO best practices. Conversions are another important point and the fourth of this list. Copywriters need to comprehend how mixing specific words and phrases can lead to the creation of persuasive messages causing the readers to act. Five is communication. They should know how to communicate ideas clearly. Also, copywriters should understand how to make complex and hard to grasp topics, easy to comprehend to the readers. The sixth skill is online research and sourcing. Finding the best sources in order to support claims, and have convincing data and stats to use in a client's copy. Also, they should know how to link and cite sources properly. The last skill, the lucky number seven is editing and proofreading. Copywriters need to know when to cut stuff in order to get to the center of the message. They also should know the correct style and grammar for every writing situation.


How to make it into the scene of copywriting? Practice is the key. Everyone that a new copywriter might ask, cannot stress this point enough. Read anything and everything you can, then write whenever you have the possibility. Proving yourself is also important. The need to have a portfolio of writing samples is a pressing matter nowadays. Experience to be gained through unpaid writing stints. Every copywriter needs to take unpaid work to expand their portfolio and improve their writing skills. The usage of the proper keywords and resources. To find a job regarding copywriting, content writing, and freelance writing, copywriters need to use adequate keywords. The most important tip is to never stop the learning process. Copywriters need to constantly improve their writing skills and take different copywriting courses. Also, they need to read a lot of books and follow other writers they want to imitate in one way or another.


All in all, businesses, entrepreneurs and brands need copywriters like humans require bees for their honey. Copywriters can be seen as working bees that deliver all the honey to their bosses, whoever that might be. Of course, they do not get paid in boss worshipping and being able to live with their boss. Unlike bees, copywriters get paid well. The better their skills are honed, the more compensation in monetary form is received by them. So, for anyone interested, the life of a copywriter might be stressful, chaotic, and even exhausting, but at the end of the day, they get their praise through numbers. Through the numbers of readers pushed to act on a certain thing and the stats behind their work.






Source of the featured image:


  • Dear Intranet. (2016, February 4). [Photograph]. https://www.valtech.com/insights/dear-intranet/


References:


  • Indeed Editorial Team. (2021, March 1). Copywriting Skills: Definition and Examples. Indeed Career Guide. https://www.indeed.com/career-advice/resumes-cover-letters/copywriting-skills


  • Express Writers. (2021, April 13). What Does a Copywriter Do? (Infographic). https://expresswriters.com/what-does-a-copywriter-do-infographic/


  • Thistlethwaite, J., Milton, W., Mehmi, T., & Woodhead, W. (2019, February 15). A day in the life of a copywriter. Copify Blog. https://blog.copify.com/post/a-day-in-the-life-of-a-copywriter


  • Halkic, H. H. (2018, January 24). 6 Surprising Success Habits of the Most Admired Copywriters. Drop Dead Copy. https://www.dropdeadcopy.com/6-surprising-success-habits-admired-copywriters/



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Albi Haxhiu

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